Our Story
Began in Addis Ababa, Ethiopia where two passionate minds - Natnael Biruk (age 16) and David Habte (age 16) - decided to chase our dream of building something bigger than ourselves. With no investors, no big background, and nothing but pure drive, we turned challenges into motivation and ideas into action.
From late nights failed with designes and plans, to facing countless rejections and financial setbacks, every step made us stronger. What started as a small vision has now grown into a rising fashion brand that represents ambition, self-beliefe, and the new generation of dreamers.